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BRAND • MESSAGING • CREATIVE STRATEGY CONSULTING​

Your brand’s story is everything.

If you need help telling yours, you’ve come to the right person.

I’m Tom Megginson, an Ottawa-based Creative Director with 25 years of ad agency experience.

I have developed dozens of strategies and campaigns for private, public, and not-for-profit clients, including  professional associations. If you live in Canada, you’ve probably seen my work on TV, online, or on the streets.

I can help you tell your story consistently and effectively through digital, social, advertising, and other channels.

Contact me to talk about your communication needs. There’s no obligation, and I promise I won’t put you into a sales funnel.

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Brand Strategy

BRAND Story • Brand Voice • BRAND STANDARDS • Naming

Brands are like people. They have friends, allies, enemies, and reputations that are in the hands of all three.

Your brand has a good story to tell. Are the right people hearing it, and is it effective?

Brand Storytelling may seem like a fad. It’s not. A brand’s story is  how it relates to individuals on a human level, telling them what it is about and how it can improve their lives.

Whether consumers, members, clients, or even dependents, the people in your brand’s audience want to hear a story that is relevant, concise, and can make their lives better.

In my agency life, I’ve developed brand strategies for governments, not-for-profits, utilities, museums, technology startups, professional associations, commercial businesses, and more.

Tell me about your brand. I’ll tell you how I can help.

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Messaging Strategy

Content Strategy • copywriting • Copy editing
GHOST WRITING • PROPOSALS • REPORTS

I’ve been a professional copywriter for 30 years, and before that was always a writer. 

Here’s what I’ve learned: Creative writing and strategic messaging are not the same thing. When I write for a brand or on behalf of another person, I don’t approach it the way you would write a poem or an essay. It is a discipline that requires experience, insight, and skill.

My messaging strategies, and copy, connect your brand with audiences with an understanding of what both sides want out of the engagement.   

Storytelling is interactive. To create strategic messaging that will win and keep your audience’s attention — and motivate them to take action — you need to see each interaction from both sides.

Working with agencies, I have developed detailed messaging strategies, along with customized content and copy, for national and regional clients in healthcare, public safety, automotive, professional services, technology, government and more. 

I’d love to tell you how I’ve created similar messaging strategies and plans for others. 

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Creative Strategy

Direction • Briefs • Concepts • Collaboration • Campaigns

I’ve been a Creative Director for more than 20 years, both in ad agencies and on my own. With my Copywriting background, I provide strategic Creative Direction and leadership to teams on agency and client sides. I can also create virtual agency teams for your campaigns, providing the brief, the leadership, and the quality assurance you’re looking for while working with other freelancers or in-house resources.

I can provide you with a creative strategy, creative briefs, concepts, execution, and feedback. If you need a full team, I can assemble and lead a team of experienced freelance professionals.

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What Else?

Full-service Advertising • Freelance Creative • communications • English Adaptation • Canadian Localization

What else can I do for you? Contact me to find out!

Here are a few ideas:

FULL-SERVICE Advertising

Advertising concepts and execution (all media), through a project-by-project coalition with my network of Designers, Art Directors, Digital Marketers, Producers, Photographers/Videographers, Illustrators, and more.

I’ll organize the team, brief them, and provide Creative Direction and Copy.

Freelance Agency Creative Director

I can be your agency’s Rōnin-style Creative Director. (Or in more western terms, your hired gun.) I can join you for strategy, ideation, pitches, and campaigns as-needed.

I have opinions, but I’m truly collaborative. I enjoy working with multidisciplinary teams in creative, strategy, media, and client services. 

VIRTUAL IN-HOUSE COMMUNIcations

If you’re a smaller association or not-for-profit, or a start-up, I can provide you with the strategic guidance and high-quality content that would usually require a full-time senior salary.

The difference is, I can often deliver the same amount of work on a part-time contract or retainer.

English Adaptation

English adaptation/localization of French-language campaigns in “Rest of Canada.”

General Writing and copyediting

General writing and copyediting, from speeches and presentations to annual reports, case studies, press releases, and web and social content. 

Unlimited words and possibilities

I’ve ghostwritten articles and books for marketers, been a reader for other people’s publications, and even doctored independent movie scripts. 

If it has to do with words or creativity, I can probably help!

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My Story

I’m a Creative Director with a background in Copywriting.

I’ve written the strategies, developed concepts and copy, and overseen the production of many national advertising campaigns for clients in public, private, and not-for-profit sectors.

Visit my LinkedIn profile to see an overview of my experience, portfolio, and case studies.

 

I’ve been writing professionally since 1990, when I was still at Queen’s University. I started with local advertorials and entertainment journalism, did some international work from Italy, and began my agency life in Ottawa in 1995.

Over the past 25 years, I’ve worked at Acart Communications (my longest stint) as well as at Acme Advertising and The Bytown Group. I also developed a following as a social marketing blogger and subject matter expert.

I founded That’s a good story! as my professional consulting brand. Why the name? Because I’m a storyteller who, as an advertising creative and strategist, has always looked for the good in every client, product, and service I’ve worked with. By “good,” I mean how does this brand improve people’s lives? How does it increase their happiness, make things easier for them, or help provide them with a sense of confidence and self respect?

Let’s keep this conversation going. Drop me a line.

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I’m interested in building a community of client businesses and organizations that share my values of empathy, integrity, and transparency.

I’m always happy to talk about how you tell your story, and how I can help you do it better. I won’t subject you to any sales pressure.

Design: Scott McMann