{"id":348,"date":"2020-06-29T15:01:09","date_gmt":"2020-06-29T15:01:09","guid":{"rendered":"https:\/\/thatsagoodstory.com\/?page_id=348"},"modified":"2025-02-18T17:57:44","modified_gmt":"2025-02-18T17:57:44","slug":"home","status":"publish","type":"page","link":"https:\/\/thatsagoodstory.com\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t
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That\u2019s a Good Story!<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Main-Leather-Logo-v01\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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BRAND \u2022 MESSAGING \u2022 CREATIVE STRATEGY CONSULTING\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Your brand’s story is everything.<\/p>

If you need help telling yours, you’ve come to the right person.<\/p>

I\u2019m Tom Megginson, an Ottawa-based Creative Director with more than 25 years of ad agency experience.<\/p>

I have developed dozens of strategies and campaigns for private, public, and not-for-profit clients, including\u00a0 professional associations. If you live in Canada, you\u2019ve probably seen my work on TV, online, or on the streets. If you’re outside of Canada, you may have seen it on\u00a0Ads Of The World<\/a>.<\/p>

I can help you tell your story consistently and effectively through digital, social, advertising, and other channels.<\/p>

Contact me<\/a> to talk about your communication needs, or just to connect! There\u2019s no obligation, and I promise I won\u2019t put you into a sales funnel.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Brand Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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BRAND Story \u2022 Brand Voice \u2022 BRAND STANDARDS \u2022 Naming<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brands are like people. They have friends, allies, enemies, and reputations that are in the hands of all three.<\/p>

Your brand has a good story to tell. Are the right people hearing it, and is it effective?<\/p>

Brand Storytelling may seem like a fad. It’s not. A brand\u2019s story is\u00a0 how it relates to individuals on a human level, telling them what it is about and how it can improve their lives.<\/p>

Whether consumers, members, clients, or even dependents, the people in your brand\u2019s audience want to hear a story that is relevant, concise, and can make their lives better.<\/p>

In my agency life, I\u2019ve developed brand strategies for governments, not-for-profits, utilities, museums, technology startups, professional associations, commercial businesses, and more.<\/p>

Tell me about your brand. I\u2019ll tell you how I can help.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Messaging Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Content Strategy \u2022 copywriting \u2022 Copy editing
GHOST WRITING \u2022 PROPOSALS \u2022 REPORTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I\u2019ve been a professional copywriter for 30 years, and before that was always a writer.\u00a0<\/p>

Here’s what I’ve learned: Creative writing and strategic messaging are not the same thing. When I write for a brand or on behalf of another person, I don\u2019t approach it the way you would write a poem or an essay. It is a discipline that requires experience, insight, and skill.<\/p>

My messaging strategies, and copy, connect your brand with audiences with an understanding of what both sides want out of the engagement.\u00a0 \u00a0<\/p>

Storytelling is interactive. To create strategic messaging that will win and keep your audience\u2019s attention \u2014 and motivate them to take action \u2014 you need to see each interaction from both sides.<\/p>

Working with agencies, I have developed detailed messaging strategies, along with customized content and copy, for national and regional clients in healthcare, public safety, automotive, professional services, technology, government and more.\u00a0<\/p>

I’d love to tell you how I\u2019ve created similar messaging strategies and plans for others.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Creative Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Direction \u2022 Briefs \u2022 Concepts \u2022 Collaboration \u2022 Campaigns<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I\u2019ve been a Creative Director for more than 20 years, both in ad agencies and on my own. <\/p>

With my Copywriting background, I provide strategic Creative Direction and leadership to teams on agency and client sides. I can also create virtual agency teams for your campaigns, providing the brief, the leadership, and the quality assurance you\u2019re looking for while working with other freelancers or in-house resources.<\/p>

I can provide you with a creative strategy, creative briefs, concepts, execution, and feedback. If you need a full team, I can assemble and lead a team of experienced freelance professionals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Recent Projects<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Office of the California Surgeon General\u00a0<\/em><\/b><\/p>

Live Beyond ACES and Toxic Stress<\/em><\/p>


<\/em>As consulting Creative Director with\u00a0Civilian\u00a0<\/a>(San Diego, California) I developed the creative strategy and theme for a campaign\u00a0to increase knowledge about Adverse Childhood Experiences (ACEs) and toxic stress \u2014 including physical and mental health and interpersonal relationships, among others.<\/p>

livebeyondca.org<\/a> [external link]<\/p>

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California Mental Health Services Authority<\/b>\u00a0<\/i>(CalMHSA):\u00a0<\/em><\/p>

Take Action For Mental Health<\/em><\/p>


<\/em>I worked closely with\u00a0Civilian\u00a0<\/a>(San Diego, California) to develop creative and messaging strategy, content and copy for a statewide mental health initiative. Included branding, digital advertising, and organic social.<\/p>

takeaction4mh.com<\/a>\u00a0[external link]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Acart Communications:\u00a0<\/em><\/p>

Creative Director<\/em><\/p>


<\/em>From 2002-2020, I was a Creative Director (ACD until 2004) at Acart Communications, an Ottawa-based advertising agency. While there, I was lead creative and copywriter on dozens of national and regional campaigns for private, public, and not-for-profit clients.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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FULL-SERVICE Advertising<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Advertising concepts and execution (all media), through a project-by-project coalition with my network of Designers, Art Directors, Digital Marketers, Producers, Photographers\/Videographers, Illustrators, and more.<\/p>

I\u2019ll organize the team, brief them, and provide Creative Direction and Copy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Freelance Agency Creative Director<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I can be your agency’s R\u014dnin-style Creative Director. (Or in more western terms, your hired gun.)\u00a0I can join you for strategy, ideation, pitches, and campaigns as-needed.<\/span><\/p>

I have opinions, but I\u2019m truly collaborative. I enjoy working with multidisciplinary teams in creative, strategy, media, and client services.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Brand Storytelling workshops<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I’m currently developing a brand storytelling workshop for nonprofits, associations, and startups.\u00a0<\/p>

Contact me for more information and to get on the launch list.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Mentorship and training<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I have trained three generations of Copywriters, as well as provided workshops on brand messaging for several corporate, government, and not-for-profit clients.

If you’re interested in one-on-one mentorship, or a customized live workshop, contact me to learn more.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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General Writing and Social content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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General writing and copyediting, from speeches and presentations to annual reports, case studies, press releases, and web and social content.\u00a0<\/p>

If it requires words, I can provide the right ones.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Ghostwriting\n and doctoring<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I\u2019ve ghostwritten articles and books for marketers, been a reader for other people\u2019s publications, and even doctored independent movie scripts.\u00a0<\/p>

English adaptation\/localization of French-language campaigns in “Rest of Canada.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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If it has to do with words or creativity, I can help!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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My Story<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I\u2019m a Creative Director with a background in Copywriting.<\/p>

I\u2019ve written the strategies, developed concepts and copy, and overseen the production of many national advertising campaigns for clients in public, private, and not-for-profit sectors.<\/p>

Visit my LinkedIn profile<\/a> to see an overview of my experience, portfolio, and case studies.<\/p>

You may also enjoy these articles I have written:<\/p>

“Storytelling” isn’t a new thing. (It’s everything.)<\/a><\/p>

The most powerful advertising tool you always had: Empathy<\/a><\/p>

The Naming Game, Part 1: Are There Any Good Ones Left?<\/a><\/p>

The Naming Game, Part 2: A Look Inside the Copywriter’s Bag of Tricks<\/a><\/p>

How to communicate better in the Tower of (industry) Babel<\/a><\/p>

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I\u2019ve been writing professionally since 1990, when I was still at Queen\u2019s University. I started with local advertorials and entertainment journalism, did some international work from Italy, and began my agency life in Ottawa in 1995.<\/p>

Over the past 25 years, I\u2019ve worked at Acart Communications (my longest stint) as well as at Acme Advertising and The Bytown Group. I also developed a following as a social marketing blogger and subject matter expert.<\/p>

I founded That\u2019s a good story! as my professional consulting brand. Why the name? Because I\u2019m a storyteller who, as an advertising creative and strategist, has always looked for the good in every client, product, and service I\u2019ve worked with. By \u201cgood,\u201d I mean how does this brand improve people\u2019s lives? How does it increase their happiness, make things easier for them, or help provide them with a sense of confidence and self respect?<\/p>

Let\u2019s keep this conversation going. Drop me a line.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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I\u2019m interested in building a community of client businesses and organizations that share my values of empathy, integrity, and transparency.<\/p>

I\u2019m always happy to talk about how you tell your story, and how I can help you do it better.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tFacebook<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tLinkedin<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Design: Scott McMann<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

That\u2019s a Good Story! BRAND \u2022 MESSAGING \u2022 CREATIVE STRATEGY CONSULTING\u200b Your brand’s story is everything. If you need help telling yours, you’ve come to the right person. I\u2019m Tom Megginson, an Ottawa-based Creative Director with more than 25 years of ad agency experience. I have developed dozens of strategies and campaigns for private, public, […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-348","page","type-page","status-publish","hentry"],"yoast_head":"\nHome - That's a good story!<\/title>\n<meta name=\"description\" content=\"That's a good story! is Brand, Messaging, and Creative Stategy Consulting by Tom Megginson.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatsagoodstory.com\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Home - That's a good story!\" \/>\n<meta property=\"og:description\" content=\"That's a good story! is Brand, Messaging, and Creative Stategy Consulting by Tom Megginson.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thatsagoodstory.com\/\" \/>\n<meta property=\"og:site_name\" content=\"That's a good story!\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-18T17:57:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thatsagoodstory.com\/wp-content\/uploads\/elementor\/thumbs\/Main-Leather-Logo-v01-orqmg2d9vvkd0takfr06eo0c2udrd7jxlybkoe0wrw.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thatsagoodstory.com\/\",\"url\":\"https:\/\/thatsagoodstory.com\/\",\"name\":\"Home - That's a good story!\",\"isPartOf\":{\"@id\":\"https:\/\/thatsagoodstory.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thatsagoodstory.com\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thatsagoodstory.com\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thatsagoodstory.com\/wp-content\/uploads\/elementor\/thumbs\/Main-Leather-Logo-v01-orqmg2d9vvkd0takfr06eo0c2udrd7jxlybkoe0wrw.png\",\"datePublished\":\"2020-06-29T15:01:09+00:00\",\"dateModified\":\"2025-02-18T17:57:44+00:00\",\"description\":\"That's a good story! 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